Client Stories

News Sites

How news website successfully
EARNS ON ADVERTISING
without scaring off its readers

As you might know, the main task for news websites is to provide relevant information for
visitor and be the fastest in publishing main vital news, interesting for readers.

Francois Delarue

Webmaster

It is also important to work on your visitor’s loyalty, because if you’re able to keep your audience and make them visit your website regularly, it is already a half part of your success. Of course, every webmaster wants to gain revenue from his project. Nowadays there are a lot of monetization tools on the market, but still - there is not so easy to find suitable one.
Let’s look at our client’s history. His name is François and he started his online business few years ago. He created a news portal, specified in business news. Francois worked hard on his website to attract new readers and achieve good amount of visitors per month. Now he might be proud of himself, because 3 years after he has an average amount of more than 50 thousands visitors per day, and even his own small team of copywriters and journalists on a freelance.

Why is it effective to use native advertising on news website

for Publishers

We work with Francois for more than a year already. During this time, we worked in collaboration always trying to improve CTR of our ads . The main task was also to not to scare readers, because people often get angry when they see simple display banners, especially, if ads are not relevant for visitor. Fortunately, our native ads technology is capable to solve these problems. As a client, having rich experience of working with PayClick, Francouis gave an objective assessment of our work and explained, why he likes native advertising. Take a look at short interview below:

Francouis, please share, what monetization tools you practiced? I used plenty of them: different teaser networks, cpa-networks, contextual advertising and display banners. Native advertising was new for me, but when i looked at the first results, they looked quite impressive, that’s why i decided to use it more.
How did you make you choice? What attracts you in PayClick? It is very simple. I have two main reasons, defining my decision: amount of payments per mille and the quality of advertising, i put on my website. As for PayClick, i am satisfied by both things, and can also mention good financial discipline (payments made every week) and 24 hours technical support by manager, speaking your native language.
How do you like our features to adjust the design of ad blocks? I really like the flexible design of your ad blocks, they always adapt to the content and website’s design, more than that, they look like content. I also know, that you have many options to create your own design of your advertising. Unfortunately, i don’t have time to adjust the design of ad blocks, but your managers do it pretty well for me.
Any complaints? A few times i saw some advertising, which i don’t want to be published on my website. But later we managed to avoid this problem with the help of my personal manager. At least, there is no shocking advertising, which might appear on my website and ruin its reputation as a trusted business portal.
Francois, thank you for your answers. And as usual, please give short recommendations for future publishers? Don’t think that your own online project is an easy way to earn money. As in every type of business, you should invest much time to gain results. But also, if you love what you do, if you do your best to develop it - you will definitely achieve your goals. If to speak about news project - it is a job without a weekends, you have to be sure nothing important left without a post or article on your website. Only good and relevant content will lead you to success. Use such monetization tools, which allows you to gain good revenue, engage your audience without scaring your readers. For me PayClick is an excellent choice, and it is very easy and fast to install its widget.

Some of Francois’s teasers

Kim Kardashian mocked by NRA for gun control views

This group don’t use the Internet. The most effective...

Police investigating homicide in that city

Some Relevant Native Ads Examples

The biggest part of Francois’s website audience are men and women from 25 to 50 years old, with interest in business, entrepreneurship, finances,trading, marketing, jurisprudence etc. Here, take a look, how PayClick ad blocks looks on Francouis’s website.

Statistics highlights

Francois gave us a permission to share some of his statistics. As you can see, his average eCPM is close to 0.75$. Since these are native ads, they gets consumed as content and if you have good CTR, you will have a good source of side income through PayClick. Average earnings per month also increasing constantly

Statistics

Month	Views	Clicks	CTR %	Income $	eCPM %
September	1215335	18025	1.48	835.17	0.69
October	1362562	21974	1.61	997.65	0.73
November	1467398	22017	1.50	1033.77	0.70
December	1634231	24732	1.51	1201.33	0.74
January	1095318	18245	1.67	835.72	0.76
February	1453395	22337	1.54	1043.75	0.72
March	1650351	24815	1.50	1165.32	0.71
April	1387384	22196	1.60	1015.15	0.73
May	1150745	19855	1.73	878.35	0.76
June	1205235	20456	1.70	884.02	0.73
July	1145423	21187	1.85	915.42	0.80
August	1560851	23300	1.49	1088.24	0.70
Total:	16328228	259139	1.60	11893.89	0.73

$11894 inTotal

To conclude, total result is $11 893.89 for the first year with Payclick and it is quite impressive! But still, we never stop working at advertising optimisation to provide an increase in CTR and make more profit for Francois!

What should you do to make your news website successfull

Advices by Francouis

First of all, if you want so succeed in news project, find a specialization, in which you have an experience and knowledges, and even more important, a passion to work in it. In my case, it is business news.

Search for the newest and most relevant trends - and write about it! Analyze, what information people want to read about.
Make quality and unique content - don’t copy or rewrite something from other resources, you won’t get traffic.

Always use web-analytics to measure important metrics: time on site, page views, bounce rate, what articles attract more traffic. Based on that information, make conclusions, work on usability, choose most relevant topics for articles.

Use only monetization tools, which don’t annoy visitors. As for me, i combine contextual advertising and native advertising.