Native advertising can be defined as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed”. All native advertising formats, we are using in Payclick, fit the requirements of IAB.
Native ads are proven to have higher levels of engagement than traditional non-native ads. As a result, you get higher CTR and higher revenue from your ads. Also, you are able to avoid banner blindness.
Native ads are an effective way to get an advertising message around ad blocking software.
Native ads are shareable since they take the form of valuable and contextually significant content. This amplifies the reach of the brand significantly.
They work well with mobile platforms. Native ads are hosted on third party sites’ main content area meaning they can be deployed across devices including desktop, tablets, or smartphones. This increases the reach of the ads significantly.